Hi! Great question. From my research, I learned that emotional intelligence is often the hidden factor that shapes client decisions. A useful article I came across https://www.skillsyouneed.com/rhubarb/win-clients-pitch.html highlights that people connect with people, not just offers. When you demonstrate self-awareness, stay calm under pressure, show empathy, and maintain authentic social interaction, you create a sense of trust before discussing services. For example, instead of pushing a product, start by asking about the client’s challenges and listen actively. Noticing tone, body language, and pacing helps you adjust your response and show genuine understanding. Over time, this approach leads to deeper conversations, stronger loyalty, and even natural referrals. These are skills anyone can develop with reflection, practice, and mindful communication.